Want to learn how to land a job, prepare for life after college and about new research on getting ahead in the modern workplace?
Dan Schawbel’s new book listed as the Chicago Tribune’s No. 1 career book, “Promote Yourself: The New Rules for Career Success” will give you all the answers you need.
“I find that Dan’s perspective on how to promote yourself as a professional is refreshing … It’s different than what I had always grown up learning about how to come out on top,” Jenna Burpee, senior at Salem State University and public relations major, said.
Schawbel studied at Bentley University in Waltham, Mass.; went through a large number of internships; wrote his first book, “Me 2.0” in 2009; decided to leave his job and begin his company, Millennial Branding, in 2010 and recently launched his new book “Promote Yourself.”
“The book is a guideline to help [recent graduates/those in the workforce] get unstuck … It answers questions like ‘I have a job, now how do I advance in it?’” Schawbel, New York Times and Wall Street Journal bestselling author, said.
“Promote Yourself” gives cutting edge strategies on how to stand out and get ahead in the workplace based on new research.
The book also features more than 75 interviews with executives and managers from the world’s most prestigious companies including Intel, DELL, Pepsi Co. and NBC Universal.
“The book is about empowerment and career accountability. The main idea is that your career is in your hands … [You cannot] wait for opportunities to come to you because they usually won’t,” Schawbel said.
It took Schawbel three years, three agents, four consultants and three book proposals to land his publishing deal, he said.
“Then it took one year to research and one year to write it … I’m proud that I was able to push through all of the adversity and make the book a bestseller,” he said.
Burpee had nothing but positive feedback about the book, and she highly recommends it to anyone not happy with their professional lives and to those in both high school and college.
“I find Dan’s book helped me become more prepared for what to look for in future career choices … The tips and examples throughout the book helped me realize that I can always do more, and to not let my fears prevent me from going for it,” Burpee said.
Schawbel said the target audience for this book is millennials, but the advice can benefit anyone who is looking to stand out and get ahead. He wants to help his generation succeed despite the bad economy, he added.
“I did a study with American Express and we found what the top skills managers are looking for in their employees,” he said. “It’s important to see their perspective, as well as hear their stories.”
“Promote Yourself” is available at all Barnes & Nobel retailers, select Hudson News outlets, Wal-Mart, Target and at amazon.com, Schawbel said.
For more information visit danschawbel.com /promote-yourself.