Recently, the food chain Chipotle released an animated commercial that has caused much controversy toward the corporation. The commercial features a scarecrow that goes to Crow Foods Inc. with the song “Pure Imagination” playing in the background.
The scarecrow watches how poorly the company is handling the animals by injecting the chickens with some type of hormone growth and having the cows sit in tiny metal cages they hardly fit in. After the animals are made for food, it shows the meat being served to kids for lunch.
After all this, the scarecrow goes back home to its farm and sees a red pepper growing in a garden and picks it. It decides to start harvesting more vegetables, and the commercial ends with it opening up a burrito stand. The sign for the stand says “Cultivate a Better World.”
Many are saying this is just a way for the massive corporation to sell their food. Funny or Die made a parody making fun of the video calling it “Honest Scarecrow” and the song in the background was “Pure Manipulation.” It was the same video, but the song had lyrics such as “this is just a way to advertise” and “we control the message cleverly; we can hide the truth.”
The Washington Post was not too fond of the commercial either. One article explained that “if you didn’t know it was an ad for Chipotle, you would think it was an ad telling you to avoid all food ever that didn’t come directly from a cheerful cow passing you the milk herself and saying that she felt OK about it.”
Many believe the commercial was not relevant to selling the restaurant’s food since it mainly just showed the cruel treatment of animals used for other corporations.
But, Chris Arnold, Chipotle’s communications director, explained in an article for the New Yorker “it’s clearly a fictitious portrayal … To highlight issues like the overuse of antibiotics, harsh confinement of animals, the extent to which food is processed.”
Additionally, the meat products are more environmentally friendly than most businesses in the fast food industry, which has become so widely popular.
According to Chipotle’s website, “Today, thanks to increased demand, we source 100 percent of our beef from ranches that meet or exceed our naturally raised standards. Once in a while we do experience a shortage in certain areas of the country … ”
Chipotle may not be perfect, but according to Arnold, the restaurant chain does try to avoid using cattle that are given antibiotics or hormone growth.
However, only 80 percent of its meat was not given antibiotics, and hopefully in the near future Chipotle will be able to make it to 100 percent.
The Chipotle on Main Street often attracts Illinois State students because they enjoy the food and for the quality of meat used.
“I enjoy eating at Chipotle because they have good, tender meats from organic farms and are innovative in the way they cultivate their farms,” Sara Spedale, senior and apparel merchandise major, said.
Moreover, although many do not favor the scarecrow commercial, Chipotle should still not be getting all the negative comments.
Afterall, the corporation is trying to use meat that is non-GMO (genetically modified organism) unlike many other fast food chains.