With the Super Bowl XLVIII rapidly approaching, restaurants all over the country are preparing for what, for many, is one of their best business days of the year.
For football fans that venture out on the town to watch the game, ideal venues provide them with lots of food and several large TV screens.
Buffalo Wild Wings (BWW), best known for its beer and watching live sports, will be ready for customers on Sunday.
The restaurant tends to remain full, Kathy Powell, assistant general manager of BWW in Bloomington, said.
“The diehard fans get here hours before the game … We are definitely busy — people like coming here,” Powell said.
With big-screen TVs, unlimited wings, and promotions and giveaways sponsored by BWW beer vendors, this place will likely be hard to find seating at after 5 p.m. on Sunday.
The sports-themed restaurant typically starts preparation for game day by ordering more products — namely wings, both traditional and boneless.
“We purchase way more than normal,” Powell said. “We’ve noticed an increase in sales each year, so we go based off the previous year’s sales and add a little more.”
However, while the inside of the restaurant remains busy all throughout the game, the take-out gets even more business.
For those who prefer to watch the game in the comforts of their own homes, carryout is a popular option for the biggest Sunday in sports.
With Super Bowl parties going on at customers’ homes, the take-out part of business sees even more revenue than dine-in does, Powell said.
BWW sells a large quantity of wings — more than any other item on the menu — on Super Bowl Sunday in dine-in and carryout.
BWW also offers Super Bowl Sunday promotions to their guests — the customers who call ahead with their orders can be promised those, Powell said.
Denny’s is another spot which typically sees a lot of traffic during the Super Bowl.
Preparation for Denny’s in Normal involves “extra product ordering, salad preparation and enough staffing,” Samantha Parker, restaurant manager at Denny’s, said.
“It’s not one of our biggest, but it’s still a big day,” she said, and one that Denny’s has to anticipate for.
Places in Uptown like Firehouse Pizza and Pub also attract sports fans.
Firehouse, known for its free Wi-Fi and casual setting, provides game watchers with plenty of drinks, great pizza and TV screens right at the table. Take-out and delivery are also available.
“We might staff a little extra on the kitchen and floor,” Alex Alvarez, Firehouse assistant manager, said. “[The Super Bowl] is kind of just like any other night [though].”
With the Super Bowl looming ahead, restaurants take care to make sure their customers will be satisfied with their service.
For those who plan to eat out or pick up food to take elsewhere, making reservations now or calling ahead is always a good option. Whether customers dine-in at a venue or order take-out, the restaurants in the Bloomington-Normal area are prepared.