Flappy Bird creator, Dong Nguyen, removed the game from Apple’s App store and the Android/Google Play marketplace last week.
It’s like taking candy from a baby.
Nguyen expressed his decision on his Twitter account, which read, “I am sorry ‘Flappy Bird’ users, 22 hours from now, I will take ‘Flappy Bird’ down. I cannot take this anymore.”
Following his initial post, Nguyen said, “It is not anything related to legal issues. I just cannot keep it anymore. I also don’t sell ‘Flappy Bird,’ please don’t ask. And I still make games.”
Walk into a lecture hall at ISU and count how many students are tapping the little yellow bird. People are glued to the game in grocery store lines, physician waiting rooms and on 5-year-old kids’ iPads. The little yellow bird is so addicting.
“When I first heard about it I thought, isn’t this the same as the Angry Birds craze? Once I downloaded it I realized how challenging it was and that’s half the addiction. It can be so frustrating and that’s how you get hooked. You have to prove to yourself that you’re better than the bird,” senior Krystal Butterfield said.
Nguyen reported to bring in $50,000 a day from the app’s advertising revenue. According to Nguyen’s Twitter account, money can’t buy happiness.
“I can call ‘Flappy Bird’ a success of mine. But it also ruins my simple life. So now I hate it,” he said.
Twenty-two hours after his initial Twitter post Nguyen followed through and deleted the game. After his announcement, Flappy Bird received a download splurge and over 71,000 new reviews during its last day. Some believe that the move was a genius marketing tactic.
“What we’re looking at here is ‘Disney vault’ syndrome. Growing up, I always wondered why Disney bothered locking movies in ‘the vault,’ only to take them out for brief sales from time to time.
“By making the movies scarce, they would see a huge surge of sales before the movie was ‘locked away’ and unavailable. Fans of the movie would make sure they had all the copies they wanted, or those who hadn’t seen it would pick it up to not miss out,” Paul Tassi, tech contributor for Forbes, stated in his blog post last week.
Some fans of the game believe that Nguyen’s removal of Flappy Bird will make no difference in his personal life at this point. They say he can’t just return to his “simple life.”
“Some have praised Nguyen for his zen-like attitude toward abandoning a golden goose for the sake of his sanity, but he has likely already raked in millions from the game and continues to make money from both it and his other popular games, which he has not taken down. In other words, it’s not like he gave up his fortune or even his income stream by removing the singular game,” Tassi stated.
Nguyen also owns Super Ball Juggling and Shuriken Block, games that are No. 4 and No. 18 on the Apple App store, respectively.
“I think we’re all a bit confused as to what Nguyen’s goal is here. Does he care about the money, or doesn’t he? Will he remove his other games if they rise in popularity and draw criticism?” Tassi said.
“I understand he’s just a ‘normal person,’ which could explain his confusing reaction to fame but nearly every household name was once a nobody, from J.K. Rowling to the yearly winner of ‘American Idol.’ That’s sort of how fame works.”