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Dean of Students

Students addicted to pinning their dreams?

Do you elaborately plan the details of your non-existent wedding? Do mason jars begging to be turned into crafts appear in your dreams? Do alleged “life-hacks” end up wasting more of your time than sparing it?

If you’ve answered yes to any of these questions, you may be a Pinterest addict.

Pinterest.com launched in March 2010 as a social media website designed as a visual discovery channel for users to organize ideas for projects and interests. Users create collections called “boards” made up of shared content called “pins.”

MCT Photo

MCT Photo

Anyone can join the Pinterest community by following the five-minute registration and tutorial. I’ll admit I didn’t understand the initial hype, but the site flourished in 2012, and I was inducted to the world of 30-Minute Mexican Soup, Holographic Nail Art and Do-It-Yourself backyard decorations — for the backyard I don’t have.

What started as innocent curiosity in content quickly became a deeper curiosity in users of the site. I noticed so many “pins” and “re-pins” from the same people, I began to wonder how they had enough hours in a day to check off their to-do lists while baking reindeer cupcakes and painting chevron canvases.

While still indifferent about the site, I came across a 14-year-old’s Parisian wedding board next to her “single and lovin’ it” quote board. That seemed a little off.

She’s not the only one on the pinning bandwagon. Each time I log into Pinterest I see users pinning photos of dream homes, outfits for their dream-children and dream-honeymoon locations. I can’t help but wonder if our level of dreaming on the site is ruining our productivity in reality. Between the masses of photoshopped pictures and misattributed quotations swarming the site, I wonder if pin-enthusiasts have an altered perception of reality.

Pinterest can be practical if used appropriately and in moderation. I can vouch that it provides convenient workout routines, tasty recipes and creative gift ideas, but when does pinning become obsessive?

Today, Google can generate 26,100,000 results for the search “Pinterest addiction.” BuzzFeed has published an article titled, “19 Problems Every Pinterest Addict Can Relate To,” that has received nearly 300,000 views. News outlets such as the Dallas Morning News blog have found special contributors to write about their addictions on the site.

So, collegiates, if you are considering skipping your noon class to reorganize your kitchen in 30 easy ways, you may want to step back from the pinning.

As The Dallas Morning News stated, “Please Pinterest, I am begging you, stop pairing your glitter-covered mason burlap jars with quotes from Ghandi. He wouldn’t want that. In fact, no one wants it.”

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