For many, smoking can be one of the hardest habits to quit. Because of this, the electronic cigarette was created to help make this process easier which normally contains a mixture of nicotine and some sort of flavor.
It seems that many of the advertising techniques used to sell e-cigs are the same ones used to addict people to normal cigarettes. They use celebrities such as former Playboy model Jenny McCarthy to help sell the product, as well as a shirtless Stephen Dorff.
According to a USA Today article, many of the sellers are the same companies selling tobacco products which kill almost half a million people a year. The problem is that those using e-cigs have a chance of getting addicted to nicotine.
Since 1970, cigarette companies have not been allowed to sponsor certain events such as sports games or concerts. However, e-cigs are still allowed to do this and have sponsored music festivals and Grand Prix auto racing events. With this being said, it seems as if the product is being aimed toward a younger generation.
According to Senator Dick Durbin in a New York Daily News article, “From candy flavors to rock concert sponsorships, every single company surveyed in this report has employed a marketing strategy that appears to target youth.”
The nicotine-laced liquid is toxic if it’s touched, and because of misuse, especially by children, there have been about 217 calls to poison control centers, according to the same USA Today article.
Also, in most states, you don’t have to be 18 to buy e-cigs which allows young high school and middle school children to try them.
The whole point for the e-cig was to help people quit smoking and now it seems as if it is just causing old smokers to find a new habit and adolescents trying them even if they had never smoked a cigarette in their life.
To help stop this problem, banning youth sales should start. Parents should be aware of the risks it can have on their children such as affecting their brain development. Also, it might be harder for parents to even realize their kids are vaping since there is no smoke smell.
For those who are trying to quit smoking, the e-cigarette may help. It is important to be aware, there are also damaging side effects such as being addicted to a different product. Research shows that there are better ways to help quit smoking such as the FDA-approved nicotine patch or gum.
There is still research being done on whether e-cigs are an effective way to quit smoking. For the time being though, it seems as if it is just another way to make money off of consumers asking for help.