With the absence of many college students around Bloomington-Normal, some businesses around campus notice a big change in sales, while others remain the same.
Mother Murphy’s Rock N’ Roll Emporium, at 111 1/2 West North Street, does see a difference when the students leave for the summer.
Store Owner Mike Williams said the general amount of sales and traffic definitely lessens in the summer.
After having the store for 46 years, Williams and his wife are well aware of the flux in sales in the summer months.
“With the absence of students, May, June, and July are generally the slowest months,” said Williams.
In 2003, Williams and his wife decided to combine the skate shop they owned, Shockwave Skateboards, with Mother Murphy’s. Shockwave Skateboards was previously located in downtown Bloomington.
May, June and July are typically the busiest months for sales of skating retail, so it evens out, Williams said.
“The addition of the skate shop helps upset the downward trend in the summer,” he said.
August and September, when the students return, are usually the busiest months, Williams added.
Posters, tapestries, wall hangings and flags are very popular in those months. The décor is perfect for students to hang in their dorm rooms or apartments, he said.
On the other hand, Sallie Fuller, owner of Emack and Bolio’s Ice Cream in Uptown Normal, said that not much changes for her shop when school is out of session.
“Business doesn’t really change in the summer,” she said.
She said of course there are fewer college students as customers, but many high school students still come in.
“Right now we have about 15 kids in here that came from a bike ride on the trail,” she said, which is not unusual.
Most of the employees are college students, Fuller said. Some are ISU students who stay in the summer and some students go to different colleges and come home for the summer, she said.
The ice cream shop is open from 11 a.m. to midnight everyday throughout the year.