|The Death of Myspace|
|Written by Tim Crisp, Vidette Blogger|
|Thursday, 10 February 2011 10:53|
The DIY ethos of the past decade, in contrast to that of the major label recording industry, has been one of constant change.
If we look at the emergence of Napster as the beginning of the current era of popular music, the indy community and the major labels have been on polar opposite ends with regards to how they see the internet. Major labels have fought tooth and nail to prevent music from reaching people free of charge while independent labels and artists have embraced the possibilities (and realities) of music downloading as well as how the internet can be used as a tool.
Much has changed since Lars Ulrich vs. Napster and while the majors have been consistently losing money, independents have flourished because of their ability to accept the trends of the internet.
For bands, it was about the easiest way to get your name out there. You create a profile that includes your name, where you’re from, contact information, influences, and most importantly your songs are right there. Surfing Myspace was a great way to find bands as a listener as well as a great way for bands to be discovered.
Most famously, within hours of posting demos on Myspace, Vampire Weekend had thousands of people flooding their page. Before they were signed, before they had released anything, they were darlings of the blogging world and were quickly snatched up by XL Recordings.
Within a few years, Myspace had become enough of a powerhouse that even bands of considerable profile like The Lawrence Arms and Dillinger Four didn’t even have a website anymore. It didn’t make sense to spend money on a domain name when Myspace gave everything you would ever need.
The website is convoluted with a mess of new useless features, an interface which is much more difficult to navigate, and a different, somehow more complicated music player which no longer gives the option of downloading songs. Plain and simple the once easy site has become difficult and apparently, many bands have decided that Myspace isn’t worth it.
The idiot-proof site contains a music player which allows all tracks to be streamed for free and purchased for download on pretty much any audio format imaginable at a price set by the artist. Recently, punknews.org announced that Bandcamp would soon start displaying tour dates.
The headline on the Myspace of Tallahassee’s Little League reads, “Bye MySpace.”
Take care, Myspace, it’s been real real. Say hi to Angelfire for me.