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About the Daily Vidette •
Our Market •
Rates & Sizes •
Other Advertising Options •
Special Issues •
Policies & Procedures •
Online Advertising
Printable Rate Card Download(pdf)
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DISPLAY AD RATES
EFFECTIVE JUNE 1, 2011
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Open Rate
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$ 12.10
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Campus Rate
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$ 7.75
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Nonprofit Rate
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$ 8.85
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VOLUME CONTRACTS
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200"
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$ 10.60
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2,000"
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$ 8.80
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300"
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$ 10.25
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3,000"
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$ 8.65 |
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400" |
$ 10.10
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4,000"
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$ 8.35
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500"
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$ 9.90
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5,000"
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$ 8.05
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750"
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$ 9.65 |
7,500"
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$ 7.65
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1,000"
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$9.20 |
10,000"
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$ 7.20
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DAILY ACADEMIC YEAR CONTRACTS
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Minimum Inches
per issue |
Rate
per inch |
| 2" |
$ 8.70
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| 5" |
$ 8.15
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| 10" |
$ 7.85 |
| 20" |
$ 7.30 |
| 40" |
$ 6.85 |
| 80" |
$6.40 |
DAILY SEMESTER CONTRACTS
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Minimum Inches
per issue |
Rate
per inch |
| 2" |
$ 9.30 |
| 5" |
$ 8.60 |
| 10" |
$ 8.50 |
| 20" |
$ 7.85 |
| 40" |
$ 7.25 |
| 80" |
$ 6.75 |
DAILY HALF-SEMESTER CONTRACTS
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Minimum Inches
per issue |
Rate
per inch |
| 2" |
$ 9.55 |
| 5" |
$ 9.30 |
| 10" |
$ 8.95 |
| 20" |
$ 8.50 |
| 40" |
$ 8.00 |
| 80" |
$ 7.55 |
PRE-PRINT INSERT RATES
COST PER THOUSAND
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2.875” x 2.875” |
| Front Page Labels |
$ 150.00 |
| 4 pages or less |
$ 150.00 |
| 6-36 pages |
$ 175.00 |
| A 10% discount is given for signing a contract for 10 or more inserts per
semester. There is a $60 per hour design fee if design of the insert is
provided by the Daily Vidette.
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PRE-PRINT INSERT DEADLINE
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| Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd.,
Peoria, IL 61614, 309 691 8511, 10 days in advance of publication unless
other arrangements have been made with the Daily Vidette.
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RESTRICTIONS
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| A full run must be provided. Inserts must be compatible with the size of
the Daily Vidette, not exceeding an 8.5” x 11” size. An additional charge
will be assessed for inserts requiring special handling.
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CLASSIFIED RATES
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One Issue
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$ 4.75
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2-10 Issues
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$ 3.60
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11+ Issues
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$ 2.50
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Plain Border
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$ 2.05
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per issue |
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Centered Lines
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$ 4.75
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per line per issue |
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Bold Words
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$ 4.75
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per word |
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Standard Graphics
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$ 7.20
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per graphic per issue |
SPECIFICATIONS
The Daily Vidette is printed on 30lb newsprint stock. There are five columns
per page. Each column is 11.6 picas wide with one pica between columns. A
full page printed depth (tabloid) measures 5 columns by 16 inches for a total
of 80 column inches. A double truck measures 11 columns by 16 inches for a
total of 176 column inches.
| POPULAR SIZES
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| FULL PAGE DISCOUNT
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| For a full page advertisement, five columns wide and 16 inches deep, a 10%
discount will be applied.
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| FREQUENCY DISCOUNT |
| Any display advertisement set to run in two or more consecutive issues without
a copy change will receive a 15% discount off the open rate or appropriate
contract rate beginning with the second day of insertion.
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| PREPAY DISCOUNT |
| A 5% discount is given for advertisements paid for in advance of publication.
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| PREMIUM DISCOUNT |
| A 10% surcharge is applied for advertising on requested premium space.
Premium space is on pages 2 and 3, and must be a 5x8 (40 column inches).
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AD DEADLINE
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| All display advertising information must be supplied to
the Daily Vidette three business days prior to publication.
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| Day
of publication |
Deadline |
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Monday
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4p Wednesday
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Tuesday
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4p Thursday
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Wednesday
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4p Friday |
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Thursday
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4p Monday |
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Friday
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4p Tuesday
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POPULAR SIZES
| COLORS
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| 25"+ |
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Full color
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$375.00 |
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2 colors + black
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$ 275.00 |
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1 color + black
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$ 175.00 |
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1 color on double truck
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FREE |
| 24" or smaller |
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Full color
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$ 250.00 |
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2 colors + black
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$ 150.00 |
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1 color + black
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$ 100.00 |
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