The Daily Vidette reserves the right to edit or reject any advertising copy which does not comply with the Daily Vidette’s policies and standards.
The Daily Vidette is not responsible for errors in advertising if the ad reaches the Daily Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to publication.
All display advertisements must be as many columns wide as inches deep. Minimum size is 2 column inches. Depths of ads may increase in one-half inch increments. Ads 15 or more inches in depth will be billed for the full 16 inches.
No advertisement will be placed upside down.
Composition and artwork created by the Daily Vidette becomes the property of the Daily Vidette and cannot be reproduced without consent from
the Daily Vidette.
Advertisers shall defend and save The Daily Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations or any other materials provided by the advertisers to The Daily Vidette and published in any Daily Vidette advertising.
All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser.
Alcohol advertisements will not be published in The Daily Vidette’s Preview Guide.
To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. All credit accounts which have extended billing privileges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.
MAKE GOOD POLICY
The Daily Vidette is liable for errors only if notified within 72 hours following the publication. Refunds will be given in the form of advertising credit back to the advertiser. The Daily Vidette will not be liable for any content errors that occur after two proofs have been shown to the client.
After an advertisement has been proofed and verified correctly by the client with written approval*, the Daily Vidette will enact the following refunds if errors occur:
Distorted or pixilated images/text where content is determined illegible by The Daily Vidette, advertiser will receive a 10% refund.
Wrong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund.
If an entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertisers will receive a 40% refund.
The Daily Vidette accepts no liability for failure to publish advertising.
*When written approval is not possible, then verbal approval must be made for any advertisements to be published.
Advertisements may be e-mailed by 4 p.m. three working days before publication. The format to submit an advertisement is an Adobe Portable Document File (PDF)*; if that is not available to the advertiser, The Daily Vidette can process Adobe Illustrator, Adobe Photoshop and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Daily Vidette cannot adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Daily Vidette reserves the right to float, shrink or expand electronic ads to fit the space reserved. Camera ready ads must include all fonts or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher or Microsoft Power Point formats do not work with the Daily Vidette’s desktop publishing software.
*A PDF file is considered a locked document and changes will not be made to the file.