|Mobile app brings varied coupons to campuses|
|Written by Katie Klein, Daily Vidette Reporter|
|Tuesday, 23 August 2011 21:50|
Couponing is all the rage these days no matter your age. With shows like TLC’s Extreme Couponing, some people have taken clipping circulars to a point where using coupons can be cool. But when keeping a binder full of one’s favorite coupons gets to be a hassle, there are still ways to save a buck.
Campus Special, responsible for those handy coupon books, has combined coupons and online ordering to make the new Campus Special App. The app will allow students with iPhones or Android- powered phones to have a mobile coupon book right in their pocket. Students can use the app to search their campus to see what places are offering deals.
Stephanie Scott, Campus Special online sales manager, said with the success of the coupon books on campuses, a mobile app was the next step.
“We wanted to make sure that students could use [the coupons] on the go and that they were fully accessible,” Scott said. “We wanted to provide our services with something they always had on them: their phone.”
ISU students can download the free app to receive deals featured in the coupon books and some exclusive to the mobile app. Along with featuring business hours and delivery information, the app utilizes the phone’s GPS system to locate deals according to the person’s location.
Campus Special made the app available to 150 universities and the app officially launched nationwide on August 12 with great results, according to Scott.
“Nationwide we are seeing a download a minute,” Scott said.
ISU has helped to add on to the app’s success with Campus Special, creating extra campaigns on campus to promote the app even more.
“We’ve been working with Gumby’s Pizza to provide free meals to the first 1,000 people who download the app. Once the app is downloaded a deal will pop up for free Pokey Stix,” Scott said.
In addition to the free food, Campus Special is including a quick response code on the coupon books that students can scan with their phones to receive more online deals.
Scott says Campus Special is “getting their feet wet” with ISU and the campus should expect more campaigning in the coming weeks with help from student representatives.
ISU students Brock Shank and Amber Page were summer interns with Campus Special. With the start of the new school year, they will take campaigning into their own hands.
“I am promoting both the coupon book and the app by passing out the coupon books all over campus for the next week,” Page, a junior marketing major, said. “I also have handouts that I will be passing out to the students as well, giving them more information about the app.”
Page said students can start to see places such as D.P. Dough, The Sun Room Tanning and Graphic Flesh to display Campus Special stickers in windows alerting students of the deals that await them with the use of the coupons.
“Students look forward to getting the coupon books every year because of the amazing deals we offer in them. We are focused on helping college kids save money and what better way to do that then with coupons,” Page said.