It’s not news that our society is obsessed with quick-fixes or things that give us immediate gratification. One of the most popular examples of this is weight loss. People don’t want to work hard or long enough to see the results they are searching for, so they reach for diet pills, crash diets, or any other fad.

The newest craze hitting the market might be one of the most drastic approaches to losing weight. You don’t need to eat, exercise, or think about counting calories. All you need is a feeding tube inserted in your nose and a bag to carry the solution.

According to the Daily Mail, the K-E Diet, or the Ketogenic Enteral Nutrition Diet, involves the dieter wearing a nasogastric tube through their nose that will drip a solution containing protein, fat, and water into their body.

This new diet fad was created by Dr. Oliver Di Pietro, who practices in Florida. He promises that in just 10 days, you can lose 20 pounds. It has become popular for brides-to-be who want to shrink down to fit into their wedding dress.

The feeding tube pumps out 800 calories worth of solution per day and eliminates any feelings of hunger for the 10 days the nose tube is inserted. While a substantial amount of weight is lost in a short amount of time, this procedure has many downfalls.

First, consuming 800 calories is way below what is recommended for our bodies to function properly. When our body does not receive substantial amounts of nutrients, it starts to break down muscle and can permanently damage one’s metabolism.

The weight that is lost in these 10 days is not all fat, either; most of the weight is water and muscle weight. Other side effects include constipation, low energy, bad breath, and possible kidney problems.

Are all of these results worth it? This Editorial Board believes that the K-E Diet has taken it past the extreme and is an unhealthy and uneducated choice with dangerous consequences.

Brides are looking into this as a way to appear more attractive for their wedding days, but shouldn’t a man be marrying a woman for love, not for how she looks in her wedding dress for one day? It seems to contradict the whole concept of marriage and what it stands for. A husband should love his wife as she is, not when she loses 20 pounds.

People choosing to go through with the 10-day diet demonstrates a lack of education about side effects, dangers, and long-term changes. The biggest side effect of any crash diet (when a lot of weight is lost at once) is that the weight that was lost will be gained back quicker and typically with extra weight.

When it comes down to it, money is usually the main focus behind every action. Diet pills that are released to the public are not regulated by the FDA. The producers can claim anything and put any ingredient in the pill without immediate consequences. They are lying in order to get your money.

According to The U.S. Weight Loss & Diet Control Market, almost 61 billion dollars were spent by Americans in 2010 to help aid with weight loss.

If this money was spent on natural and healthy food, people might not need a reason to buy diet pills or undergo weight-loss surgery. What will they think of next? The fascination with finding new ways to lose weight may never cease.