|Dough on the rise for student cookie business|
|Written by Brittany Teppe Daily Vidette Staff Writer|
|Tuesday, 12 June 2012 17:53|
Starting this fall, ISU students will be able to buy gourmet cookies through a late night cookie delivery service. Crumbs Cookies will provide students with a variety of gourmet cookies during late evenings until midnight throughout the week, and later during the weekends.
“I wanted to bring something exciting and new to the Bloomington–Normal area,” said Aaron Cooper, president of Crumbs Cookies.
Cooper, originally from Champaign, Illinois, wanted to open a business similar to Champaign’s Insomnia Cookies after noticing their success on Big Ten campuses. Cooper brought the idea to the other three founders, who are all members of ISU’s dance team — Absolute Deviation Dance Troupe.
The business is still in the planning stages. Cooper says that the hardest part of his job is the legal aspects of the business, such as permit obtaining and licensing.
“The planning stages are tough, but definitely worth it. We put a lot of hard work in it, it’s tough work, but it’s so we can see the bigger picture,” said Cooper.
Donnita Russell, head of product development, is still in the process of creating new cookie recipes. The team brainstorms what kind of cookies they think will taste good, and Russell creates and executes the recipes. Russell has developed a new type of cookie called a Cuffin.
“The one I am most proud of is a Cuffin. It’s a mixture between a cookie and a muffin. It’s three different textures … right now we have apple crumb. It takes so much to make it. It has three different elements — cookie, crumble on top of the cookie, and the caramel topping. It’s really, really good,” said Russell.
Other popular cookies include the white chocolate cherry, which turns out pink, and the peanut butter cookie. Russell says that even people who do not like peanut butter have said they loved her peanut butter cookies.
Not all the cookies turn out perfect on the first try. Russell admits to throwing out a few cookies.
“Some might not come out as well. We decide as a group to change it, or throw it out, or keep it on the menu,” Russell added.
Both Cooper and Russell are senior economics majors. After graduation they plan on continuing the business. Russell says that as the company expands she wants to add more things to the menu, expanding it to a late night bakery service.
Customers will be able to buy per cookie or a bundled cookie package. A date isn’t set for the opening, but students can expect to get their gourmet cookies early fall.
“We are all really excited about the upcoming fall. Although we are currently only selling cookies, we hope to add other delicious baked goods to our menu,” Cooper added.
For more information and pictures, search “crumbs” on Facebook or tweet them @GetCrumbs.