| 93% | of all students have read their student newspaper in the past 30 days. | 77% | of readers say they look at the advertisements. |
| 2.7 | readers per paper. | 61% | report that theytell a friend about something they saw in the campus newspaper. |
| 67% | of faculty members read advertisements. | 81% | have taken action based on ads or editorial. |
Source: Re:Fuel/Hall & Partners College Newspaper Readership Study, 2011
| 18,535* | 2,545* | 3,275* | 24,355* |
|---|---|---|---|
| UNDERGRADUATE STUDENTS | GRADUATE STUDENTS | UNIVERSITY EMPLOYEES & RETIREES | TOTAL ISU COMMUNITY |
*2011 Enrollment Figures
ISU STUDENT MONTHLY PURCHASES
 |
 |
 |
 |
| GROCERIES $935,250 |
CLOTHES $383,500 | CELL PHONES $350,200 | FAST FOOD $531,050 |
 |
 |
 |
 |
| ENTERTAINMENT $1,008,350 | TANNING $199,950 | HAIRSTYLING $158,000 | ALCOHOL $920,200 |
$4,500,000
SPENT BY ISU STUDENTS PER MONTH
Source: Research Survey Services, Inc., 2004
