|EDITOR’S CORNER: Ladies and gentlemen, Brooklyn is in the house|
|Written by Logan Zimmerman, Daily Vidette News Editor|
|Tuesday, 27 November 2012 17:04|
Somebody call Spike Lee because Brooklyn is in the house!
It’s true; Lee — a Brooklyn native and Knicks diehard — has already refuted the idea of becoming a Nets fan, even despite the team’s new move to the Barclays Center in his borough.
However, even the Courtside King of Madison Square Garden can’t deny the incredible transition by the new team in BK, especially after the Nets beat his Knicks in their new arena.
Looking back just a few short years ago, the then New Jersey Nets were in the midst of losing over a third of their games, playing in America’s trash heap — better known as New Jersey — and the most talked about topic around the team was the Kardashian-Humphries “relationship.”
But in just a few short years, the Nets transitioned from the laughing stock of the NBA to a force to be reckoned with.
Switching the face of the franchise from Vince Carter to Shawn Carter and receiving the backing of Russian billionaire Mikhail Prokhorov, the Nets stand poised in the perfect position for success now and for many more seasons to come.
Aside from how wonderful all of their moves look on paper, one of the most advantageous and underrated moves they’ve made has in fact been putting the spotlight on partial owner and rap icon Jay-Z.
Although Hova owns less than one percent of the Nets’ franchise, the organization has seized the opportunity to revolve nearly their entire facelift around him, and more importantly, it’s brilliant.
Sure the Nets have a handful of good players like Deron Williams, Joe Johnson and Brook Lopez, but so does every other team in the league. Like all players, they eventually leave the team and rarely become a symbol or instrumental part of the organization.
However, Jay-Z’s career has no timetable, and he is poised to represent the Nets himself as both a music mogul and sports owner for as long as he wishes.
His ability to recruit and court high-profile players to the team may very easily bring a comfortable feeling of security to players knowing they’re going to be able to come to work everyday with the same face to the franchise, which is rarely seen in professional sports today.
Besides, it’s not like Jay-Z is some bogus B-grade musician begging athletes to play for his team. Actually, it’s probably closer to other way around. Athletes have been around other athletes their entire lives regardless of their stardom and no longer feel starstruck, but the opportunity to double dip into both the sports and music world and be opened up to what Hova has to offer is priceless.
But the moves in Brooklyn don’t stop there (cue the entrance music for Ivan Drago).
With an eye-popping worth of approximately $16 billion (yes, with a “B”) according to Business Insider, the Nets majority owner Prokhorov is no stranger to reaching for his checkbook. As Jay-Z woos potential players to Brooklyn with his celebrity connections and similar interests, Boris Bankroll will be right by his side ready to invest in his team.
However, push aside the team icon and billions of dollars, and the Nets have already achieved something remarkable for both the NBA and the city of New York.
New York is a haven for legendary basketball — from the front stage of Madison Square Garden to the streets of Rucker Park — and the Knicks and Nets have the potential to create a rivalry in New York comparable to the Dodgers and Giants baseball teams from decades ago.
In a matter of seasons, the Nets are once again relevant and have restored a legitimate rivalry with the New York Knicks, a move that will never be truly recognized for its greatness.
Of course, the new-look Nets are far from complete in their rebuilding process, so the small sample sizes of play and production at the beginning of the season offer a mere glimpse of possibilities for the team.
Until the reformation is complete, only one certainty can be made: Brooklyn is in the house!