|Luke Bryan breaks Coliseum record of fastest sold-out concert|
|Written by Nellie Romanowski, Daily Vidette Staff Writer|
|Tuesday, 04 December 2012 20:01|
Luke Bryan defied expectations to break only hearts when his concert tickets were sold out within minutes at Bloomington’s U.S. Cellular Coliseum, breaking all records for concert sales at the venue.
The record was broken after selling all available tickets within one minute of being open for sale. The Feb. 17 show now holds the record for the fastest sellout and surpasses sales for Carrie Underwood’s show, which sold out in two minutes.
Tickets were limited but did not hold back residents from the community in their pursuit of obtaining a seat at the concert.
The U.S. Cellular Coliseum has around 150 club members that pre-pay $450 to ensure and guarantee they have a spot to every concert held at the venue, Julia Cresci, manager of premium seating at the Coliseum, said.
“I work exclusively with club members and suite owners to deliver tickets and prepare their experience for each concert, generally making sure everything is taken care of before the day of the concert comes,” Cresci, said.
While there were 150 seats saved in advance for club members, the rest of the venue sold out in less than one minute and left many people stranded outside.
“People were lined up outside the door as early as 3 a.m. that morning in order to try and get a seat to see Luke Bryan,” Jane Everhart, director of ticketing, said.
Many people wanted to be the first in line for tickets and were willing to wait for hours.
“The issue with waiting in line is that the people at the box office are competing with online sales, which is nearly impossible to do considering how quickly sales are made with a credit card online,” Everhart said.
Even though people waited in line for over two hours for a chance at buying tickets, it was hard to stand a chance against the mass amounts of people logging in to buy tickets through Ticketmaster.
“It is typical for country concerts to sell out quickly, but in my 19 years working here there has not been one concert that has ever sold out this fast,” Everhart said.
In past concerts involving Kenny Chesney, Brooks & Dunn and Brad Paisley, tickets sold out in 10 minutes or less and were equally as popular.
“The residents of Bloomington-Normal have a real love for country music, and each country concert that is offered consistently sells out fast,” Everhart said.
As a whole, the staff stresses to the public how much more likely they are to obtain a ticket if they are purchased online.
Although there is an additional fee that is associated with an online ticket purchase, it is much more likely to get a seat, Everhart said.
The concert is expected to be a success and will take place Feb. 17 at the U.S. Cellular Coliseum.
For questions regarding the event, contact the U.S. Cellular Coliseum at 309-434-2843.