Many have been wondering why exactly they have been seeing a white bunny with a blue hat placed throughout the campus of Illinois State University. To answer this question, it has been a marketing tactic for the School of Theatre and Dance show, “Harvey.”
“Harvey” is a show about a man with an imaginary bunny, and what better way to describe a show of imagination, than a mysterious chalk drawing of a bunny?
Who is behind this creative, carrot-eating rabbit? ISU senior graphic design major Andrew Wooley is the creator of this idea that jumped out to faculty director Robert Quinlan, who has spent weeks searching for the right representation of the play.
Quinlan assigned students to come up with a creative design and Wooley’s stuck out the most.
“This was an exciting collaboration. All the students did wonderful work capturing the essence of 'Harvey.' What appealed to me so much about Andrew’s design was the sense of mystery and playfulness,” Quinlan said.
Quinlan said that the design gave the viewers the chance to dive into what they believe the image stood for and got them to question why it was all over the ISU quad in the first place.
ISU freshman cyber security major Bianca Rivera mentioned that at first she didn’t understand why the bunny was all over the quad, but once she noticed the posters it all clicked.
“I really enjoyed the show. It’s actually a pretty creative promo for the play,” Rivera said.