Mayor of Normal Chris Koos launched the #maskupNormal campaign Sept. 4, responding to multiple requests from Normal small business owners and citizens.
“We’re asking people to take responsibility for the role they play in helping stop the spread of COVID-19 in our community. We don’t want businesses shut down again. We want to keep them open,” Koos stated.
“This is about safeguarding the health of citizens and the economic health of our community. We want everyone doing their part.”
The campaign urges for visitors and residents to protect themselves, their peers and the Bloomington-Normal community by following safety and health guidelines in place to slow the spread of the coronavirus.
It also includes an online pledge on the Town of Normal Coronavirus Hub in which residents can add their name to the list of those working to keep the community safe.
Participants can also show their dedication on social media with photos and videos of them wearing masks, washing hands and properly social distancing use the #maskupNormal hashtag.
Yard signs, banners and digital billboards will be in the surrounding community, reminding people of the three Ws of health and hygiene.
“We need people to follow the three Ws of health and hygiene: wash your hands, wear your mask and watch your distance. We want people to encourage those within their networks to do the same,” Koos said.
The campaign efforts work with the McLean County Chamber of Commerce and Bloomington-Normal Area Convention and Visitors Bureau's #commUNITYconfidence campaign.
“We are proud to partner with strong community leaders on this effort. The #commUNITYconfidence effort encouraged retailers, restaurants and businesses to pledge to create safe environments for citizens. The #maskupNormal effort is the flipside of that coin," Koos said.