Our Market

We Make Sales

17,749  +  2,523  +  3,563  =  23,835


UNDERGRADUATE STUDENTSGRADUATE STUDENTSUNIVERSITY EMPLOYEES & RETIREESTOTAL ISU COMMUNITY

62% 

of faculty members look at the advertisements

77% 

of readers say they look at the advertisements.

91% 

of the ISU community reports that they read The Vidette.

61% 

of readers report that they tell a friend about something they saw in the campus newspaper.

2.7% 

average number of readers per individual copy of the paper.

81% 

of readers have taken action based on ads or editorial content.

Source: Vidette Readership Survey, 2012 & Re:Fuel/Hall & Partners College Newspaper Readership Study, 2011

StudentSpending1

$8,716,595

SPENT BY ISU STUDENTS PER MONTH

Source: Vidette Readership Survey, 2016