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Rates & Sizes

 

DAILY NEWSPAPER OPTIONS

Open Rate$8.10 per column inch
 Adding color to any-sized advertisement $75.00
 Vidette supplement advertisement rate* $10.00 per column inch

 * See Vidette Special Sections page for advertising options.

 

DAILY ACADEMIC YEAR CONTRACTS

(August through May)

Advertisment size                Rate
Sixteenth Page $30.55Half Page $205.20
Eighth Page $58.00Full Page $384.00
Quarter Page $109.60  

 

DAILY SEMESTER CONTRACTS

(August through December or January through May)

Advertisment size                Rate
Sixteenth Page$32.25Half Page $217.60
Eighth Page$63.80Full Page $404.80
Quarter Page$117.80  

 

SUPPLEMENTS RATES

All advertisements in Vidette supplements are $10.10 per column inch
Advertisment size                Rate
Sixteenth Page$50.50Half Page $404.00
Eighth Page$101.00Full Page $808.00
Quarter Page$202.00  

 * See Vidette Special Sections page for advertising options.

 

FREQUENCY CONTRACT DISCOUNTS

10 Avertisements purchased10% Discount
15 Avertisements purchased15% Discount
20 Avertisements purchased20% Discount
  

 

OTHER DISCOUNTS & ENHANCEMENTS

NEW BUSINESS DISCOUNT

Businesses that have not advertised with The Vidette in the past year will receive a 15% discount during their first 15 business days of advertising.

PREMIUM PLACEMENT

Increase exposure with your market by securing space in the paper or a special section. Enhancing an advertisement with Premium Placement will raise the final cost by 10%. Premium space is on pages 2 and 3. Size must be a 5 column x 8 inch ad.

SPECIFICATIONS

The Vidette is printed on 30 lb. newsprint stock. There are five columns per page. Each column is 139.2 points wide with 12 points between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double-truck measures 11 columns by 16 inches for a total of 176 column inches.

STANDARD PRINT AD SIZES

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YOU'VE GOT QUESTIONS? WE'VE GOT ANSWERS

Advertising Sales Manager Brad Fekety bjfeket@ilstu.edu 309.438.8742

 
 MADELINE GENE-CHARLES Business Adviser mksmit2@ilstu.edu 309.438.2689