Bumble, a dating app, just rolled out a new product called BumbleBizz that connects you with employers and mentors who want to help you find and land your dream job.
This new feature is the instantaneous, millennial version of LinkedIn. All it takes is for you and an employer or mentor to both swipe right, and you’ve found your perfect professional match.
Created by Whitney Wolfe, one of the founders of Tinder, Bumble strives to empower women by allowing them to be the initiator of communication with a potential date. There’s no such thing as random weirdos sliding in your DM’s on Bumble. Only women can send the first message, unlike all other dating apps. This setup puts the power in the hands of the female and allows her to make the first move on.
Since its launch in 2014, this app has attracted millions of users around the world who spend an average of 90 minutes each day on it. The U.S. dating industry is worth roughly $3 billion, according to IBISWorld, and the decision to tap into the recruiting industry, which Deloitte estimates to be worth about $200 billion worldwide, shows that this company is striving to become a total lifestyle platform.
Wolfe says that BumbleBizz “was always part of the overall vision – to enable people to connect at the key engagement points in life. We wanted to help people connect across all important milestones in their life, whether that be love, for friendship and now for network.”
The Bizz experience works in the same format that the dating feature does. You’ll create a profile that will be more like a resume, which is completely separate and distinct from your dating one, and fill it in with, information about your industry, job experience, education, and all other relevant details. Based on this data ad your location, Bumble will try to match you with other professionals who can help you secure a job or provide resume and interviewing tips.
You can connect to both men and women, but in standard Bumble fashion, only women can send the first message.
The whole point of this app is to form connections and networks that facilitate professionalism and growth, and new opportunities are among the most important in our lives.
BumbleBizz is not a replacement for sites like LinkedIn, as it does not curate a network of past, present and future colleagues. However, it does foster new, important connections, and pushes women to take the lead and be more proactive in having meaningful dialogues about their careers.
Networking can be difficult. Standing around awkwardly at career fairs, attending happy hours where no one knows each other, and endless business cards can be a pain.
BumbleBizz caters to our need to have the world at our fingertips, as well as our increasing laziness. You can now find a mentor within minutes while you binge watch your favorite Netflix series on the couch.
A simple swipe could result in an amazing connection that propels your career. Even if Bumble matches you with over 100 people each day yet only one ends up benefiting you, it could be worth it. Ladies, regardless of whether or not you choose to use Bumble and its various features, it’s time to take control of both your love and professional lives, step out of your comfort zone, and show men who really wears the pants!